Orville Redenbacher Popcorn Class Action
Orville Redenbacher GMO Popcorn
We are investigating the class action against Orville Redenbacher and invite you to join if you have purchased Orville Redenbacher popcorn. Orville Redenbacher deceives consumers by reassuring them that their popcorn kernels are not genetically modified, despite the fact that no popcorn on the market has been genetically modified. Contact us by filling out the form on this page or calling 213-212-2202.
Orville Redenbacher misleads customers with its product labeling. The company marks all of their popcorn kernel containers with a “verified Non-GMO” stamp of approval from the Non-GMO Project. But there is, in fact, no such thing as genetically modified popcorn kernels. The Institute for Responsible Technology has stated that the type of seed used to make popcorn has not been genetically modified. If you have purchased Orville Redenbacher popcorn, contact us by filling out the form on this page or calling 213-212-2202.
Our law firm actively enforces the law to make food manufacturers provide honest advertising and labeling of food in the marketplace. Please contact us with any other food products you are concerned about.
GMO Popcorn Does Not Exist
The phrase “GMO” is popping up everywhere- in news articles, in magazines, and in conversation. But where is one place you cannot find GMOs? Popcorn seeds because GMO popcorn doesn’t exist.
GMO, short for genetically modified organism, is used to describe plants or animals that have had genes from another organism inserted into their genetic code. Genetically modifying food can improve it by giving it a longer shelf life, an increased resistance to disease, or a better taste. Critics of genetically modified organisms try to label this engineering unnatural. However, the truth is that humans have been modifying the genetic codes of their food for hundreds of years through natural selection. And contrary to the cries of critics, there is no verified scientific evidence that genetically modified food is harmful to humans. Yet consumers continue to be wary of any food that is genetically modified. Irresponsible companies like ConAgra, which produces Orville Redenbacher popcorn, capitalize on these fears for their own profit through tactics like gratuitous labeling.
Orville Redenbacher falsely advertises to customers with its product labeling. The company marks all of their popcorn kernel containers with a “verified Non-GMO” stamp of approval from the Non-GMO Project. Of course, the implicit message the label sends is that other brands of popcorn kernels sell a genetically modified product. Non-genetically engineered popcorn sounds like a better and healthier option than genetically engineered popcorn, right? There is, in fact, no genetically modified alternative because there is no such thing as genetically modified popcorn kernels. The Institute for Responsible Technology has stated emphatically that the type of seed used to produce popcorn has not been genetically modified.
This type of labeling ultimately hurts the customer. Orville Redenbacher deceives consumers by reassuring them that their popcorn kernels are not genetically modified, despite the fact that no popcorn on the market has been genetically modified. This may be enough for some consumers to reach for Orville Redenbacher popcorn over its more honest competitors. These customers could potentially end up paying a premium to avoid an imaginary product.
ConAgra, which owns Orville Redenbacher, is no stranger to deliberately misleading consumers. ConAgra justifies its non-GMO labeling on its website by stating that it is complying with Vermont’s “Genetically Engineered Food Labeling Act”. Yet, a closer look into Vermont’s law reveals that companies are only required to disclose if their food is made with genetically modified organisms. There is no requirement that states that a company must disclose the absence of GMOs.
Furthermore, ConAgra’s stance on GMOs is precarious at best. The company obviously believes the lack of GMOs is something notable enough to highlight on their products- then states online that food that has been genetically modified is “safe and nutritious to eat”. Why then, the need to point out the lack of GMOs? The only possible reason would be to benefit financially from consumers’ fears of GMOs.
If you, or someone you know, has purchased Orville Redenbacher because of its misleading “non-GMO” label, we would like to hear from you. Please contact us to aid us in our investigation into ConAgra’s deliberate attempts to mislead consumers.
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