{"id":280,"date":"2018-12-12T08:55:49","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"http:\/\/64.91.227.149\/~theclassactionne\/?p=280"},"modified":"2018-12-12T08:55:49","modified_gmt":"1970-01-01T00:00:00","slug":"act-restore-mouthwash","status":"publish","type":"post","link":"https:\/\/usclassactions.com\/?p=280","title":{"rendered":"Act Restore Mouthwash"},"content":{"rendered":"<p>Chattem, the manufacturer of ACT Restore Mouthwash, has been sued by plaintiffs alleging false or misleading advertising. Chatted is owned by Sanofi, and the case against the company alleges that plaintiffs were misled by promises that the mouth wash would remineralize teeth and rebuild tooth enamel. A similar national class action has also been filed against the manufacture of Listerine, which sold nearly an identical product that made the same assertions. Plaintiffs claim that the promises of rebuilding tooth enamel were misleading because they are not scientifically founded.<br \/>\n&nbsp;<br \/>\nThe plaintiff in the ACT case relied on the advertising by Sanofi that it rebuilds tooth enamel, prevents tooth decay and remineralizes soft spots.<br \/>\nThe manufacturers of ACT mouthwash, Chattem Inc., in Tennessee, have been sued in a Florida class action where a federal judge has allowed the case to survive a motion to dismiss.  The Florida proposed class action against Chattem Inc. alleges Chattem made misleading claims that its ACT mouthwash rebuilds tooth enamel.<br \/>\n&nbsp;<br \/>\nChattem\u2019s advertising that  ACT Restore \u201cRebuilds Tooth Enamel\u201d  is being challenged.  The claim is made prominently on its product label. Chattem claims on its website that its ACT Restore product works by \u201cremineralizing\u201d teeth and  \u201cRebuilds Tooth Enamel.\u201d The TV ad (see: <a href=\"https:\/\/www.youtube.com\/watch?v=r0AuJk6t7RE\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=r0AuJk6t7RE<\/a> )  shows teeth with holes being filled in with a blue liquid, presumably ACT Restore mouthwash, then  shows \u201cnew\u201d teeth which have no holes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A case has been filed based on false and misleading advertising by Chattem (owned by Sanofi) of ACT Restore mouthwash that purports to rebuild enamel.  A similar national class action is filed against Listerine\u2019s manufacturer for its assertions on an almost identical product.  The lawsuit claims the plaintiff was mislead by promises to rebuild her enamel and remineralize her teeth.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[15,4],"tags":[26],"class_list":["post-280","post","type-post","status-publish","format-standard","hentry","category-defective-products","category-investigation","tag-mouthwash"],"_links":{"self":[{"href":"https:\/\/usclassactions.com\/index.php?rest_route=\/wp\/v2\/posts\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usclassactions.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usclassactions.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usclassactions.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usclassactions.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=280"}],"version-history":[{"count":0,"href":"https:\/\/usclassactions.com\/index.php?rest_route=\/wp\/v2\/posts\/280\/revisions"}],"wp:attachment":[{"href":"https:\/\/usclassactions.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usclassactions.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usclassactions.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}